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Research papers

The power of emotions

A theoretical framework exploring the importance of Multisensory strategies as the entrance to the consumer's mind and heart in order to create an emotional relationship between a brand and the client. How could a company create real emotions that...

Catalogue: Latin America 2008
Author: Karla Barajas Portas
May 13, 2008
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Citation

Portas, K. B. (2008a, May 13). The power of emotions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-power-of-emotions